Summary:
In the video, Alex Berman discusses the potential of LinkedIn for business-to-business (B2B) outreach and shares proven messaging scripts that have helped his agency book meetings and generate leads. Initially, Berman was skeptical of LinkedIn but was convinced after his partner made significant revenue through the platform. Now, his agency uses LinkedIn extensively and has even launched a LinkedIn-focused startup, Taplio.
Berman provides sample LinkedIn outreach scripts tailored for different industries, including marketing agencies and financial services. These scripts focus on creating a sense of familiarity by mentioning existing LinkedIn connections and suggesting a casual catch-up or coffee meeting. He highlights that small adjustments in phrasing can make the messages feel more personal and improve response rates.
For a streamlined approach, Berman introduces Taplio’s “bulk DMs” feature, which enables users to send personalized messages at scale to their LinkedIn connections. He recommends exploring connections with whom users haven’t interacted and reaching out using these scripts to unlock new business opportunities.
The video concludes with an invitation to join the LinkedIn X community for more lead generation tips and access to Taplio, encouraging viewers to explore LinkedIn’s potential in B2B outreach.