How to create a buyer persona using ChatGPT (Secret Hack Revealed)

(00:01) what is up you beautiful people this is giant here and in this video I will show you how you can use Chat GPT to develop your Buyer Persona as marketers we all depend on our bio persona to create our marketing campaign the headlines and pretty much everything that there is to do on a marketing campaign or in a marketing campaign so but creating this buyer persona is usually a little bit challenging with you know all the research that you have to do and all the time that you have to spend but what if I tell you using our best Bro Chart GPT
(00:36) we can actually create a buyer persona with absolutely you know ridiculously low amount of time right so without any further ado let me show you let me show you take you to my screen and show you how do you go ahead and create this via persona for yourself with within minutes right so let’s go so this is the screen of chat GBT but however I want you to go and Google go to Google com and search for Chrome extensions right and it’ll come to this particular language as extensions Chrome Web Store right here
(01:15) go ahead and search for something called as AIP RM so AIPRM is a platform where there are a lot of prompt engineers the hangout they create all these useful prompts for marketers software developers and all those and you have to just go ahead and install that once you install that you basically it’s now added to the Chrome and you see this particular these fields coming up which were not there earlier right so there are multiple prompts which is like one click course creator smart and detailed article writer
(01:47) with edge tags you know headline tags we have fully see optimize articles buyer personal legend so here what we will do is we’ll go ahead and search for Bayer persona and the such right now there are multiple types of Bayer personas I last time I used was this Byron GPT I’ll just click on that now here you can also choose your output I want the output to be in English the tone should be more I would say confident I would say empathetic if it is there we have empathetic ah yeah empathetic the writing style would be very conversational
(02:25) this is what I want next I need to input what I sell as a business so I’ll set I’m Selling business coaching and mastermind program for consultants and service providers in India India we help them with weld and craft a solid lead generation and appointment generation process using system of outreach and advertisements right next we also help train their sales team to perform right there Max so this is what we do
(03:29) we can also add a little bit more details that we know about our buyer persona our buyers are mostly from the major cities or I would say tier one cities of India and they are earning before joining us by the time they join us they make their making about INR 12 to 20 lax per atom I’d put this now you see it has created exclating this particular user persona we have Ravi Kapoor who is a consultant married has 2 children here once it is in India use a description beautiful so yeah it develops this personal characteristics
(04:24) hobbies interests etc so I’ll let Chad GPT work on this in the meantime let me also tell you the cons of this approach right we all know that we need a buyer persona for ourselves but what happens is most of the time it’s never a final buyer persona it’s good for you if you don’t know how to create one if you don’t have a lot of customers yet and because of this approach of charge GPT what happens is your journey becomes a little bit easier now what happens with this is you can take this data
(04:57) and start creating your marketing messages and basically aligning page headlines lead magnets and everything and start running ads to generate leads for yourself that’s pretty much sorted but in future when you start getting more and more customers it’s your job to obviously go ahead and optimize this buyer persona to fit your target customer buyer persona is important because well our entire copy our entire marketing models depend on this right now if I were to show you what Chad GPD has just bought
(05:28) it talks about our demographics there is a user description there is a psychographics shopping behavior I can also add rewrite the wire persona with the following additional data add a section which describes day in their life and also talks about where they hang out online in what time it also majority of our buyers came through our newsletters so all our buyers are definitely email readers done so let’s create this oh oops I think I have to
(06:40) okay now it’s set now we have some more data here use the description which is this psychographics added wow long long working hours limited time with family stagnating growth I love this shopping behavior shopping frequency online behavior search terms oh it gave me search terms as well right triggers a day in Asher as life beautiful working on projects and even just cooking dinner for her family see okay it’s not come it’s not completed yet but I think we can ask where right or description using the above target by a persona
(07:43) persona right about right a few paragraphs on a day in the life of my my buyer this should include where they hang out online and how they decide what to buy and when to buy oh wow see as avid email readers they’re always they always keep an eye out for new newsletters from Business This Ball follow right they dive into the work during the lunch break they may check social media and browse LinkedIn to connect with colleagues and potential clients I mean come on this is beautiful right so yeah
(08:47) love it overall when it comes to making budget decisions my buyer persona does extensive research and relies heavily on recommendation from trusted sources then we look up product reviews attend webinars and seek out referrals from colleagues before making a decision they’re not afraid to invest in their business if they see the value in a product or service beautiful right now we can like take this user persona and put you know I’ll copy this and go to a new Google DOC and paste this thing and here obviously we will need to
(09:22) you know put a day in which I show us live I would change this or at least hey we got a good amount of data on who is our buyer and how they work so I’ll increase the font size a little bit use aerial now clear right demographics psychographics we have shopping behaviors and have day in the life and our bio persona is ready I can use this and form a hypothesis and create landing page headlines marketing message lead magnets using this exact thing and start so maybe add campaigns or outreach campaigns to get these people in our email list simple
(10:12) so I hope this helps go ahead and use this trick to find your own buyers persona and craft your marketing message on top of this I’d also like and if you really liked all of this subscribe to my channel would really really mean the world to me because I it does require a lot of effort from my end to research and figure out the right resources that I bring in to you as well right you subscribing liking or commenting on my video makes a lot of a difference because most of my resources are 95% of my resources are completely free
(10:48) which I’m posting on YouTube and if you want to join my newsletter where I talk about sales and marketing there will be a link in the description or in the first comment as well thank you very much for watching and see you in the next video